Printing Partners, the custom envelope supplier, manufacturer and
printer that supplies the UK and Europe is in the process of undertaking a complete re-brand of the business.
The objective is to update the corporate image as the company has now been established for over 25 years and ensure that new brands, such as Total Solutions, which provides a complete range of logistics, storage, business stationery and other solutions, are aligned more effectively with the existing range of envelope service solutions.
In addition, the updated brand image will reflect the revised corporate structure of the Group. Over the years the Group structure has become quite complex, mainly due to business acquisitions and organic growth. The re-brand has enabled a much clearer and simplified business model to be created and communicated to clients.
The re-brand is still in progress and is to be closely followed by the launch of a completely new website, expected later in 2009.
Furthermore, these changes are being complemented by the continued introduction of the Fish! Management Philosophy to the company, a framework that has proved particularly popular and effective within the parent company of Printing Partners, Simon Holdings and the other primary brand of the Group, Jenrick Recruitment.
Tags: custom envelopes, envelope overprinters, envelope printers, envelope printing