The following envelope market update has been kindly provided by Mark Farrimond, Managing Director of The Envelope Works, a leading Envelope Supplier and Envelope Manufacturer for the UK.
“Although everyone involved within the printed envelope market is well aware that overall volumes, especially related to large print runs, are reducing, we have noticed one particular market trend that is on the increase, with reference to the business enquiries we receive within The Envelope Works.
Requests for ‘specialist envelopes’ have been on a steady increase for the last 18months.
By specialist envelopes, we are referring to envelopes that require such attributes as non-standard window positions, or multi-windows, non-standards shapes or materials or even special purpose envelopes, such as CD wallets.
My assumption is that this increase in requests is following the trend we have witnessed within direct marketing campaigns within recent years, whereby there has been much greater emphasis placed upon creativity and personalisation.
Agencies are realising that they need to be even more creative if their campaigns are going to stand out within a very cluttered marketplace, and importantly provide their clients with a return on their investment.
This trend bodes well for envelope suppliers and manufacturers such as ourselves and also shows that the direct mail industry will continue to be an essential sales channel in the future, albeit as part of a multi-channel marketing communication framework.”
Further information:
If you are interested in finding an experienced envelope company that can supply and manufacturer specialist envelopes for your marketing campaigns, please contact The Envelope Works or visit our website for more information at www.envelopeworks.com, or call (01422) 383 287.
Tags: custom envelopes, envelope manufacturer, envelope manufacturer UK, envelope supplier UK, envelope suppliers